PPC Campaign Manager – Edinburgh/London

Job Purpose:
To manage and maintain a portfolio of paid search clients, developing strategies to increased client revenues from paid search activity.

Key Accountabilities and Deliverables:

• Independently manage and take ownership for a portfolio of paid search clients.
• Effectively manage the communication and deliverables for all clients.
• Ensure the timely delivery of all client deliverables.
• Plan, organise and develop all client deliverables.
• Run client portfolio to minimum 70% profitability.
• Update all clients on major industry developments (search marketplace and client industry online).
• Understand and effectively convey search marketing tools and techniques to clients on a consistent, ongoing basis.
• Understand and adhere to client KPI's on ongoing basis.
• Monitor, address and report client issues to Team Leader.
• Communicate campaign activities and results with clients and liaise with clients to implement any changes to their paid search campaigns.
• Complete basic Paid Search and Client Management training workshops to satisfaction of Head of Training.
• Understand and convey basic technical principles for paid search.
• Demonstrate continued increase in knowledge of paid search.
• Keep up to date with marketplace and implement relevant changes into client campaigns where appropriate.
• Participate in team training/meetings and events.
• Review client campaigns, profitability and issues with Head of Paid Search on monthly basis as appropriate.
• Escalate client problems or issues with Head of Paid Search as soon as these occur.
• Identify additional training needs.
• Identify and pursue client upsell opportunities.
• Select and work towards an agreed personal project.
• Agree and work towards your tailored Personal Development Plan.

Cet article a d’abord été publié sur 01 April 2008 et n’engage en rien l’avis de bigmouthmedia ltd.

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