Case Study - Ernest Jones - SEO Consultancy
Objectives
As one of Britain's leading jewellery retailers, Ernest Jones was determined to ensure that their new ecommerce website would deliver real value for money. In bigmouthmedia they found a partner able to deliver a diverse digital marketing strategy. In addition to creating a site that would be completely accessible to search engines, from the beginning the project was designed to achieve three key goals:
- To double traffic to www.ernestjones.co.uk from natural search on non-brand keywords
- To achieve an ROI target of over 20:1
Our Solution - SEO
We worked closely with the client's service provider and design team to ensure that the new site not only looked fantastic, but was search engine friendly too. Intent on making Ernest Jones the recognised authority on diamonds and watches in the UK search space, our team devised a strategy that was as innovative as it was diverse. Bigmouthmedia:
- Worked with the CMS provider and design team to ensure that the new site was user friendly, attractive and search engine friendly
- Developed quality, ethical, keyword-rich pages beneficial for SEO
- Undertake strategic link building work to place Ernest Jones as the authority on diamonds and watch searches in the UK search space.
- Used search innovations such as optimised product feeds to gain placements in shopping engines such as Google Product Search.
Results
Eclipsing all targets for brand and generic keywords, the campaign not only earned the site a Hitwise Online Performance Award as one of the UK's most popular destinations, but also drove a four-fold increase in sales.
Bigmouthmedia's award-winning campaign to target consumers using search engines to research, compare and order high-value diamond jewellery and watches proved an enormous success. The site achieved top organic rankings on some of the most competitive keywords in the retail sector - including 'diamonds', 'watches' and 'diamond rings' - and set new standards in performance
- 188% year-on-year increase in overall traffic
- Increased non-brand traffic from SEO by 300%
- Grew online orders by over 221%
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German/Deutsch
Norwegian/Norsk
Swedish/Svenska
Italian/Italiano
Spanish/Español
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- Website build consultancy, extensive keyword research and SEO consultancy earn leading retailer’s ecommerce site Hitwise Online Performance Award as one of the UK's most popular destinations
- 188% increase in traffic
- 221% increase in online orders
- Increased non-brand tra¬ffic from SEO by 300%
Ernest Jones have been working with bigmouthmedia on our natural search engine campaign since the launch of our online store in September 2006. Bigmouthmedia has been instrumental in driving our search engine strategy, improving our SEO rankings and traffic to the site.